The AI system, called MogIA, analyses 20 million data points from sources in the US such as Facebook, Twitter, Google and YouTube, and uses this to identify user engagement. According to the system’s creator, engagement is key to winning elections. No candidate with the most engagement in the last 12 years since the system was created has ever lost.
"If Trump loses, it will defy the data trend for the first time in the last 12 years since Internet engagement began in full earnest," MogIA's creator Sanjiv Rai, told CNBC.
And Trump’s engagement is truly impressive -- it’s currently 25 percent higher than Barack Obama’s was in 2008, when he first became president, although there are significantly more people using social media these days, which skews things slightly.