Bad press over health concerns has affected sales for the corn syrup industry and as a result the Associated Press reported today that corn syrup producers want to "sweeten up its image with a new name: corn sugar." The article explained:
The bid to rename the sweetener by the Corn Refiners Association comes as Americans' concerns about health and obesity have sent consumption of high fructose corn syrup, used in soft drinks but also in bread, cereal and other foods, to a 20-year low.
The group plans to apply Tuesday to the Food and Drug Administration to get "corn sugar" approved as an alternative name for food labels.
The article goes out of its way to include statements of the safety of high fructose corn syrup, claiming the only known negative health effect is obesity.