How do you like them Apples? Tim Cook's iPhones sitting in the tree, feeling unloved by the Chinese | WHAT REALLY HAPPENED


How do you like them Apples? Tim Cook's iPhones sitting in the tree, feeling unloved by the Chinese

Apple's iPhone sales volumes in the strategic Chinese market slumped by double digits in Q4 – the firm's seasonally biggest quarter – as buyers opted for homegrown hardware makers' handsets.

CEO Tim Cook warned at the start of January that Cupertino's mobile phone revenue for Q1 of fiscal '19 ended 29 December were likely to be down 15 per cent, and so it proved when those numbers were filed.

Now Canalys has painted more colour on Apple's actual shipments: Apple sold 2.6 million fewer mobiles in China in the quarter, down almost 18 per cent to 11.5 million units. This was in a market that had declined 10.8 per cent to 100.7 million.

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