INSIDE THE BRITISH ARMY'S SECRET INFORMATION WARFARE MACHINE | WHAT REALLY HAPPENED


INSIDE THE BRITISH ARMY'S SECRET INFORMATION WARFARE MACHINE

Explaining their work, the soldiers used phrases I had heard countless times from digital marketers: “key influencers", “reach", “traction". You normally hear such words at viral advertising studios and digital research labs. But the skinny jeans and wax moustaches were here replaced by the crisply ironed shirts and light patterned camouflage of the British Army. Their surroundings were equally incongruous – the 77th’s headquarters were a mix of linoleum flooring, long corridors and swinging fire doors. More Grange Hill than Menlo Park. Next to a digital design studio, soldiers were having a tea break, a packet of digestives lying open on top of a green metallic ammo box. Another sign on the wall declared, “Behavioural change is our USP [unique selling point]”. What on Earth was happening?

“If you track where UK manpower is deployed, you can take a good guess at where this kind of ‘influence’ activity happens,” an information warfare officer (not affiliated with the 77th) told me later, under condition of anonymity. “A document will come from the Ministry of Defence that will have broad guidance and themes to follow.” He explains that each military campaign now also has – or rather is – a marketing campaign too.

Webmaster's Commentary: 

IF the Brits are out there, "digitally"marketing" wars and military campaigns, we, in the Peace Movement, need to be marketing the case for peace ever more gently and intelligently than ever.

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