SOCIAL MEDIA AND SOCIAL CONTROL: HOW SILICON VALLEY SERVES THE US STATE DEPARTMENT | WHAT REALLY HAPPENED

SOCIAL MEDIA AND SOCIAL CONTROL: HOW SILICON VALLEY SERVES THE US STATE DEPARTMENT

Facebook’s Mark Zuckerberg is in the spotlight for “dining with far-right figures,” and their influence over the information that appears in your feed is apparent. However, Facebook isn’t the only Silicon Valley firm that’s masquerading as nonpartisan as it curates the “facts” you see in ads, posts, or searches: Google, Twitter, Microsoft, and others are deeply wedded to the U.S. security state and the billionaires it upholds.

Walter Lippmann’s groundbreaking 1922 study of the news media, “Public Opinion,” begins with a chapter titled, “The World Outside and the Pictures in our Heads,” in which he presents the media as a bottleneck through which information about the world beyond the perception of our senses must pass. Aside from the question of which stories get passed through that bottleneck, which information about an event that survives the crucible of condensation into an article, news bulletin or wire is determined by the biases of the writer and editor.

In turn, control over that information bottleneck gives the controller incredible power to shape the consciousness of readers about “the world outside” – the “manufacturing of consent,” as Lippmann originally described it.

The depth of information about the world made available by the internet seems to remove the bottleneck about which Lippmann fretted — indeed, a generation of techie evangelists tried to present it in just such a manner — but the truth is that it only further obscured both the bottlenecks and the crucibles that distill information for our consumption

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