Some online retailers can now get the phone number of people who visit their sites and call them while they're still browsing | WHAT REALLY HAPPENED

Some online retailers can now get the phone number of people who visit their sites and call them while they're still browsing

This week the online furniture retailer Wayfair confirmed the company is testing a new program that allows them to identify the phone number of some of their customers and call them to ‘assist them in the shopping process.’

According to Wayfair, the program is currently being tested with fewer than one percent of their customers, and everyone who receives a call is first sent an email to explain the program.

The program is part of a growing trend of online retailers who’ve begun calling customers visiting their sites to try and encourage them to go through with a purchase.

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