Sonos CEO Issues a Half-Baked Apology, Continues Bricking Old Speakers and Sending Them to Landfills | WHAT REALLY HAPPENED

Sonos CEO Issues a Half-Baked Apology, Continues Bricking Old Speakers and Sending Them to Landfills

The letter from the Sonos CEO doesn’t retract anything that the company announced last week. It just clarifies some points of how the system will work.

Sonos still offers its terrible Trade-Up program, in which old speakers are bricked on their servers before being sent to landfills. Sonos admitted that 92% of its devices are still in use, which is terrible for selling new speakers to old customers.

Those wanting to avoid the headache of maintaining two entertainment systems are being offered 30% off new Sonos speakers. Old speakers must be put into recycle mode, which bricks the device. Technically, it’s a choice the customer makes and not one that is being forced by Sonos directly.

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