The Coney Island Drive Inn, a restaurant in Brooksville, Florida, has been selling 12-inch hot dogs -- the restaurant calls them "footlongs" -- for more than 40 years. Its Web site is gotfootlongs.com.
Last week, the restaurant got a letter from a lawyer representing Subway, which, as you may have heard, sells 12-inch sandwiches for five bucks.
After explaining that Subway "has applied for the trademark FOOTLONG (TM) in association with sandwiches," the letter says:
You are hereby put on notice to cease and desist from using FOOTLONG (TM) association with sandwiches. You must immediately remove all references to FOOTLONG (TM) in association with sandwiches.