Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable.
- "Mind Control Theories and Techniques used by Mass Media"
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
- Edward Bernays, Propaganda
The real rulers of our society (i.e. the financial elite and military) and the controlled media work together to keep the population under their control. The man (financial elite) needs the dog (the media) to shape public opinion to suit its agenda.