Trump, the Master Persuader, is rewiring our brains in real time – while we are watching him do it. He wants us to be optimistic about the economy, so he finds the right buttons (Ford, Carrier, Boeing) and he pushes them. He looks for situations that have simplicity and a visual element. It is easy for people to imagine a Ford automobile, a Carrier air conditioner, a factory, a worker, an airplane, and Mexico. Every element of these stories is visual. That’s not an accident. That is technique.
On Climate Change
Trump is also well on the way to changing the public’s thinking on climate change. Trump met with Al Gore, and he’s meeting with climate activist and actor Leonardo DiCaprio on the topic. Trump is looking for common ground and education on the topic, I assume, but he is almost certainly also looking for the persuasion buttons. And this is a hard one.
Oh, I can't wait until he tackles reopening the 9/11 investigation . . . .