Children are left distressed after adverts for HORROR FILMS showing screaming women and clawed monsters appear on YouTube videos aimed at kids | WHAT REALLY HAPPENED


Children are left distressed after adverts for HORROR FILMS showing screaming women and clawed monsters appear on YouTube videos aimed at kids

Trailers for the thriller Insidious: The Last Key - rated 15 in the UK and PG-13 in the US - were shown before videos about Lego and the Disney film Frozen.

...

The ASA has now banned the pre-rolls following three complaints it received from concerned parents whose children saw the clips, the agency announced this week.

YouTube blamed the film's advertiser Sony for the mix-up, while Sony claimed the video sharing platform's algorithms were at fault.

The ASA said the horror clips, which were unskippable for the first five seconds, were 'irresponsibly targeted' and 'unduly distressing'.

Comments

SHARE THIS ARTICLE WITH YOUR SOCIAL MEDIA