Apple's TV streaming service: The company's biggest gamble yet | WHAT REALLY HAPPENED


Apple's TV streaming service: The company's biggest gamble yet

I'm writing this article on Sunday night, about 12 hours before Apple's event, when it's expected to announce a streaming service. Early rumors indicate that the company is expected to aggregate some big name streaming services, as well as provide its own video programming. We'll obviously know more about what the event shapes up to be, and I'll update this article with links to the details.

What I want to look at with you now is the "why" of the event. Why is streaming so important for Apple now, in 2019?

To unpack this, we need to look at two seemingly unrelated vectors: the changes in Apple's revenue balance over the past few years, and the change in television and streaming overall.

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