Streaming Is Laying Bare How Big ISPs, Big Tech, and Big Media Work Together Against Users | WHAT REALLY HAPPENED

Streaming Is Laying Bare How Big ISPs, Big Tech, and Big Media Work Together Against Users

HBO Max is incredible. Not because it is good, but because of how many problems with the media landscape it epitomizes. If you ever had trouble seeing where monopoly, net neutrality, and technology intertwine, well then thanks, I guess, to AT&T for its achievement in HBO Max. No one knows what it’s supposed to do, but everyone can see what’s wrong with it.

For the record, HBO Max is a streaming service from AT&T, which owns Warner Bros. and, of course, HBO. HBO Go, by contrast, is the app for people who subscribe to HBO through a cable or satellite provider. And HBO Now is a digital-only subscription version of HBO. HBO Max is, somehow, not HBO. It’s a new streaming service, like Disney+, offering both the back catalogs of HBO and Warner Bros. and new exclusives. The name, which emphasizes HBO and doesn’t alert people that this is a service where they can watch Friends, has been a marketing problem.

But the marketing problem, while hilarious, is not where the biggest concerns lie. The real problem is with AT&T offering HBO Max for free to customers with certain plans, not counting it against data caps for its mobile customers, and launching without support for certain TV devices.

Comments

SHARE THIS ARTICLE WITH YOUR SOCIAL MEDIA