Cable companies have traditionally increased the cost of their TV services each year, often with no improvement in the offerings. As people start looking to save money, many are leaving cable providers. Gigaom reports that it has cobbled together the number of cable subscribers lost for four of the top five cable companies around the country for Q3 2010 and the number of folks leaving cable is growing.
However, Gigaom reports that over the last few quarters the number of subscribers lost from cable and gained at satellite and IPTV firms is not matching up. Many people are just walking away from paying for TV. This is getting easier to do with most major networks offering their programs online free and services like Hulu offering old shows for fans to watch.
Once Hulu Plus hits with more content and movies, many will opt to pay the expected $5 monthly for that rather than a cable bill averaging over $100 monthly.