Scott Adams: The “Fine People” Hoax Funnel | WHAT REALLY HAPPENED

Scott Adams: The “Fine People” Hoax Funnel

After a few years of trying to deprogram people from this hoax, I have discovered a fascinating similarity in how people’s brains respond to having their worldview annihilated in real time. I call it the “fine people” hoax funnel. When you present the debunking context to a believer in the hoax, they will NEVER say this: “Gee, I hadn’t seen the full quote. Now that I see it in its complete form, it is obvious to me that my long-held belief is 100% wrong and the media has been duping me.”

That doesn’t happen.

Instead, people usually react by falling down what I call the Hoax Funnel. I use the funnel imagery because the big hoax (that the President called neo-Nazis fine people) is instantly replaced with a lesser hoax, and so on, until the final claim is laughably vaporous, consisting of a question without a claim. Here is the hoax funnel in all its parts. You can test this at home by debunking the hoax with friends and family. Watch how they all go down the same hoax funnel until they end with nothing but questions of the “How do you explain X, then?” type.

We start at the top of the funnel.