SodaStream closes illegal settlement factory in response growing boycott campaign | WHAT REALLY HAPPENED

SodaStream closes illegal settlement factory in response growing boycott campaign

Palestinian boycott, divestment and sanctions (BDS) activists today welcomed the news that SodaStream has announced it is to close its factory in the illegal Israeli settlement of Mishor Adumim following a high profile boycott campaign against the company.

“SodaStream’s announcement today shows that the boycott, divestment and sanctions (BDS) movement is increasingly capable of holding corporate criminals to account for their participation in Israeli apartheid and colonialism,” said Rafeef Ziadah, a spokesperson for the Palestinian Boycott, Divestment and Sanctions National Committee (BNC), the broad coalition of Palestinian civil society organisations that leads and supports the BDS movement.

“BDS campaign pressure has forced retailers across Europe and North America to drop SodaStream, and the company’s share price has tumbled in recent months as our movement has caused increasing reputational damage to the SodaStream brand,” she added.

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