Data on your spending habits could be a gold mine for banks | WHAT REALLY HAPPENED

Data on your spending habits could be a gold mine for banks

NEW YORK - There’s a powerful new player watching what you buy so it can tailor product offerings for you: the bank behind your credit or debit card.

For years, Google and Facebook have been showing ads based on your online behavior. Retailers from Amazon to Walgreens also regularly suction up your transaction history to steer future spending and hold your loyalty.

Now banks, too, want to turn data they already have on your spending habits into extra revenue by identifying likely customers for retailers. Banks are increasingly aware that they could be sitting on a gold mine of information that can be used to predict — or sway — where you spend. Historically, such data has been used mostly for fraud protection.

Webmaster's Commentary: 

IF there are no privacy laws on the books, nationally, against this, there should be.

I know, for example, if I look at a website which features some items I might buy in the future, those ads start appearing in other blogs in a very invasive way, disruptive way, which I dislike intensely.

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