How Obama Is Using the Science of Change | WHAT REALLY HAPPENED


How Obama Is Using the Science of Change

The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best seller Influence. "The Obama campaign really got that."

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Which explains today's Gallup Poll that everyone LOVES the income tax, and the exhortations from the corporate media that the depression is over and "everyone" is buying stocks!

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