'Do white people dominate the outdoors?' MEC apologizes for using only white models | WHAT REALLY HAPPENED


'Do white people dominate the outdoors?' MEC apologizes for using only white models

In a surprising apology, Mountain Equipment Co-op, the Canadian outdoor apparel giant, admitted to helping advance the “vastly incorrect notion” that the outdoors is for white people only, criticizing decades worth of its own advertisements and catalogues for depending almost exclusively on white models to sell wares.

“Outside is for everyone,” MEC CEO David Labistour said in an open letter Monday. “It’s time we acted like it.”

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