Iceland’s Christmas ad banned for being ‘too political’ | WHAT REALLY HAPPENED


Iceland’s Christmas ad banned for being ‘too political’

Discount supermarket chain Iceland is facing off with UK ads regulator Clearcast over a Christmas ad campaign which has been banned from TV for being too political.

The animated short, originally destined to be an ad for environmental advocacy group Greenpeace, features a young girl and an orangutan that has been displaced from its rainforest home by loggers, ostensibly working on behalf of the palm oil industry.

However the now-banned advert, which was voiced by actor Emma Thompson, was deemed to be in breach of political impartiality rules set out in the 2003 Communications Act which prohibits advertisements that are “directed towards a political end.”

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