'I take good care of them!' Levi's CEO insists people should NEVER put their jeans in the washer | WHAT REALLY HAPPENED


'I take good care of them!' Levi's CEO insists people should NEVER put their jeans in the washer

Levi's CEO has insisted people should never machine wash their jeans to prevent wearing down the material and admitted even his favorite jeans of 10 years have never been placed in the washer.

Chip Bergh, 61, first made headlines in 2014 when he confessed people should never wash their jeans due to the fading and dullness it can cause on the material.

When speaking to CNN this week, the CEO reaffirmed his earlier statements while opening up about how his 10-year-old favorite pair still looks great despite never going through a wash cycle.

'I almost wore my 10-year-old 501s, which were the jeans that I wore when I made that statement [of never washing jeans],' Chip told CNN while at Wall Street in New York City to celebrate his company going public on Thursday.

Webmaster's Commentary: 

I thought the whole point of jeans was that you didn't have to treat them gently!

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