Burger King says demand for its plant-based Impossible Burgers is outstripping supply as the company that supplies them pledges to open its factory longer and employ more staff | WHAT REALLY HAPPENED


Burger King says demand for its plant-based Impossible Burgers is outstripping supply as the company that supplies them pledges to open its factory longer and employ more staff

Demand for fake-meat products produced by Impossible Foods is so high that the company is running out of stock amid unprecedented demand and a lucrative deal with Burger King.

It was announced yesterday that Burger King would offer a plant-based burger, the Impossible Whopper, produced by Impossible Foods, at all its locations throughout the United States by the end of 2019. Burger King has over 7,000 locations across the country.

However, Impossible has reached out to distributors and restaurants to let them know that an Impossible shortage is 'entirely possible' and that demand is 'outpacing the company's manufacturing capabilities,' as first reported by Eater.

Impossible Foods issued a statement Tuesday saying it was stretched thin because of growth in 'every sales category' where it does business, including restaurants, theme parks and college campuses. The company is struggling from 'demand greatly outstripping supply.'

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