Netflix subscriptions plummeted and cancellations increased by 800% after the release of controversial French film Cuties, analytics firm reveals | WHAT REALLY HAPPENED

Netflix subscriptions plummeted and cancellations increased by 800% after the release of controversial French film Cuties, analytics firm reveals

Netflix’s disappointing third quarter earnings was the result of subscribers canceling their service at eight times the usual rate because of anger over the controversial French film Cuties, it has been reported.

Data unearthed by two analytics firms indicate that there was a sharp uptick in the number of people who cancelled their subscriptions at around the same time that calls were growing for a boycott of Netflix over its airing of Cuties.

Antenna, a data analytics firm that tracks Netflix subscribers, reported a ‘meaningful spike in churn rate’ shortly after the hashtag #CancelNetflix went viral.

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