The decline and fall of brand BBC | WHAT REALLY HAPPENED


The decline and fall of brand BBC

The BBC is in a mess. The brand is arguably already damaged beyond repair yet the broadcaster seems unable to change tack.

According to some analysts trust in brands is declining and has been for some time. It would appear that when it comes to slogans and promises the twenty first century customer is much more discerning than their predecessors, more demanding, less compliant. We’ve become sceptical. Experience has shown that all too often reality fails to match the rhetoric.

How to win back trust once it has eroded? Is it even possible to win it back? When Jewellery impresario Gerald Ratner mocked his own products back in the 1990s trust evaporated immediately. It was commercial suicide. The brand never recovered, nor did Ratner.

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