Bell employees planted glowing online reviews of new Bell app | WHAT REALLY HAPPENED

Bell employees planted glowing online reviews of new Bell app

As soon as Bell Canada launched a new version of a phone app last week, the response online was electric; it quickly garnered glowing, five-star reviews on Apple's iTunes App Store.

CBC News has learned that some of those rave reviews were planted. Possibly half a dozen or more were written by Bell Canada employees – many in senior positions – none of whom disclosed their affiliation with the company.

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