How Entrepreneurs Discover Market Opportunities Through Dissatisfaction | WHAT REALLY HAPPENED

How Entrepreneurs Discover Market Opportunities Through Dissatisfaction

By Raushan Gross

Entrepreneurs are sensitive to consumer dissatisfaction, seek to create new products and/or services to satisfy consumers, and use capital to bring their ideas to market. Consumers then vote their satisfaction of the product or service by their spending.

Entrepreneurs attempt to solve problems, add value, or make things more efficient.

Alertness to entrepreneurial opportunities calls for a particular set of attributes...

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