Ben & Jerry's: Israel launches 'long-term pressure' campaign against ice cream company | WHAT REALLY HAPPENED X-Frame-Options: DENY X-Frame-Options: SAMEORIGIN

Ben & Jerry's: Israel launches 'long-term pressure' campaign against ice cream company

Israel has launched a special task force in order to apply "long-term pressure" to ice cream company Ben & Jerry's, after it announced earlier this month that it would no longer be selling its products in illegal settlements in the occupied Palestinian territories.

According to a classified Israeli foreign ministry cable seen by the American news site Axios, the task force aims to lobby politicians and organisations - primarily in the US - to try and apply pressure on the company to reverse its decision before the policy comes into effect in 18 months' time.

“We need to make use of the 18 months that are left until the decision comes into force and try to change it," said the cable.

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