'Shrinkflation' strikes shoppers across the country: Companies faced with rising costs are downsizing packages without reducing prices in stealthy move to hit consumers in the wallet | WHAT REALLY HAPPENED

'Shrinkflation' strikes shoppers across the country: Companies faced with rising costs are downsizing packages without reducing prices in stealthy move to hit consumers in the wallet

As companies face higher costs for raw materials, some are jacking up prices for consumers, but others are resorting to a stealthier measure by shrinking the package sizes for everyday items such as paper towels and breakfast cereal.

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