Do you trust Apple? | WHAT REALLY HAPPENED X-Frame-Options: DENY X-Frame-Options: SAMEORIGIN

Do you trust Apple?

Apple is a business.

This is the first thing you should know about it. It's a company that exists to make money.

It's not your friend. It's not a superhero. It's not a religion.

As a company, it invites you to buy its products and services. If you don't like what it has to offer, you're free to move on.

And I think that this confusion is at the heart of a lot of the criticism that Apple has received over the new child safety features that it is introducing. It's quite a complicated and charged subject, and both Apple's messaging, along with how the media have reported those messages, have created more confusion.

Add to that the fact that some people get very upset when Apple does something that doesn't fit in with how they see the company, and it's a recipe for disaster.

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