How Ben & Jerry's has exposed Israel's anti-BDS strategy | WHAT REALLY HAPPENED

How Ben & Jerry's has exposed Israel's anti-BDS strategy

Ben & Jerry's decision to suspend its operations in the occupied Palestinian West Bank is an event that is proving critical to Palestinian efforts, which ultimately aim at holding Israel accountable for its military occupation, apartheid and war crimes.

By responding to the Palestinian call for boycotting apartheid Israel, the ice cream giant has delivered a blow to Israel's attempts at criminalising and, ultimately, ending the global Boycott, Divestment and Sanctions (BDS) campaign.

What differentiates Ben & Jerry's decision to abandon the ever-growing market of illegal Jewish settlements in the West Bank from previous decisions by other international corporations is the fact that the ice cream company has made it clear that its move was morally motivated. Indeed, Ben & Jerry's did not attempt to mask or delude their decision in any way. "We believe it is inconsistent with our values for Ben & Jerry's ice cream to be sold in the Occupied Palestinian Territory," a statement by the Vermont, US-based company read on 19 July.

Expectedly, the Israeli government was infuriated by the decision, especially as it comes after years of a well-funded, state-sponsored, global campaign to discredit, demonise and altogether outlaw the BDS movement and any similar initiatives that aimed at boycotting Israel.

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