Facebook tested secret project, approved by Mark Zuckerberg, that pushed positive spin about company to combat bad press – reports | WHAT REALLY HAPPENED X-Frame-Options: DENY X-Frame-Options: SAMEORIGIN

Facebook tested secret project, approved by Mark Zuckerberg, that pushed positive spin about company to combat bad press – reports

Facebook reportedly conducted a secret campaign to push more positive content about the platform – some written internally – via its users’ ‘News Feeds’ in a bid to counter the effects of negative media coverage on its reputation.

The social media giant’s CEO Mark Zuckerberg apparently personally approved the initiative – dubbed ‘Project Amplify’ – in August, despite Facebook executives being shocked by the idea when it was proposed at a meeting in January, according to the New York Times.

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