Jen Psaki says the White House is trying to get conservative white men to take the vaccine by running ads during Deadliest Catch, NASCAR and on Country Music TV | WHAT REALLY HAPPENED X-Frame-Options: DENY X-Frame-Options: SAMEORIGIN

Jen Psaki says the White House is trying to get conservative white men to take the vaccine by running ads during Deadliest Catch, NASCAR and on Country Music TV

White House press secretary Jen Psaki says the Biden administration is trying to get conservative men to take the vaccine by running commercials during NASCAR and the Deadliest Catch.

'We've run PSAs on The Deadliest Catch, we're engaged with NASCAR and Country Music TV. We're looking for a range of creative ways to get directly connected to white conservative communities,' Psaki said during her Tuesday briefing.

The goal, Psaki said, was to 'meet people where they are.' The TV messages are part of a $3billion ad campaign from the White House to push for more Americans to take the vaccine.

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