Buying a Single Version of the Truth | WHAT REALLY HAPPENED

Buying a Single Version of the Truth

The UK Column recently reported a £320 million media buy-in contract awarded to OMD Group, the brief for which was redacted from the publicly available information on the UK government’s Contract Finder website. This represents just 20% of the £1.6 billion in media buy-in contracts the government has awarded to Omnicom since 2018.

Headquartered in Manhattan New York, Omnicom is a global media, marketing and corporate communications holding company. It is currently considered the second largest advertising agency in the world, eclipsed only by WPP.

Omnicom is an advertising giant which specialises in public relations, lobbying, communications strategy, and the planning and purchasing of targeted advertising space. It builds comprehensive media campaigns for its extensive client list. Omnicom heads a North American-based network of prominent advertising and public relations agencies with a world wide collective reach.

Omnicom has been awarded a number of sizeable contracts by the UK government. These have included a December 2018 advertising campaign contract for the Cabinet Office, worth up to £184 million, a £119 million October 2020 media buy-in contract with a £230 million extension clause, and a £112 million media contract for the Ministry of Defence.

According to the Crown Commercial Service (CCS), media buying enables the government to:

buy media channels (for example, advertising space, partnerships, events and sponsorship) regionally, nationally and internationally across off and online channels.