Colorado pays 126 influencers to advocate for COVID vaccinations | WHAT REALLY HAPPENED

Colorado pays 126 influencers to advocate for COVID vaccinations

In an effort to increase vaccination rates in Colorado, the state is paying social media influencers anywhere from $400 to $1,000 per month.

The 126 influencers, their pay dependent on their reach, include musicians, doctors, religious leaders, community members and caregivers who post on platforms like Instagram, TikTok and Facebook. The details on the vaccine outreach strategy were first reported by Axios.

Of 4.9 million Coloradans eligible for the vaccines (12 and older), more than 1.3 million have not been vaccinated. About 62% of all eligible people in the state are fully vaccinated, and the state has a stockpile of more than 350,000 doses of the vaccine that are set to expire in two months.

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