Global Citizen Live’s message to society from mega-rich celebs is ‘make do with less.’ And that really sticks in my throat | WHAT REALLY HAPPENED X-Frame-Options: SAMEORIGIN

Global Citizen Live’s message to society from mega-rich celebs is ‘make do with less.’ And that really sticks in my throat

A jumbo gig to raise awareness of climate change & defeat poverty definitely made a few wealthy people feel good about themselves for having done their bit for a worthy cause. But can Global Citizen Live really change the world?

On Saturday night, the BBC devoted hours of programming to Global Citizen Live: Music Festival for the Planet – a collection of pop concerts and performances from London, New York, Paris, Lagos, Mumbai, Seoul and Sydney in support of the Global Citizen movement.

Up to a billion people around the globe were expected to tune into a 24-hour broadcast, one way or another. But are wealthy pop stars really the best ambassadors for the cause?

According to its website, “Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. Through our mix of content and events, grassroots organizing, and our action platform, we are building a movement to end poverty. We organize massive global campaigns to amplify the actions of Global Citizens from around the world.”

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