Thought for the day

"Within the next generation I believe that the world’s rulers will discover that… the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging and kicking them into obedience." -- Aldous Huxley, 1949

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In the 1950s, Swedish phone giant LM. The Ericsson-made Ericsson was the lightest phone on the market at the time of its introduction. It revolutionized the look of this common household item by hiding the dial on the bottom of the base, making it look more like a modernist statue than a phone. To hang, you simply set it back on a table. Because of its styling and its influence on future telephone design, the ericophone is considered by Phaidon to be one of the most important industrial designs of the 20th century. It is in the collection of the Museum of Modern Art in New York City. In Sweden, the ericophone is known as the cobra telephone, because it resembles a coiled snake. The phone was designed in the late 1940s by a design team including Gosta Thames, Ralph Lisel and Hugo Blomberg, and serial production began in 1954. Early models were sold only to institutions, but production for the open market began in Europe and Australia in 1956. Since the Bell system did not allow the operation of third party equipment on its network, the Ericophone could only be used by independent telephone companies in the United States. North Electric in Galleon, Ohio manufactured the Ericophone for the North American independent market.