Inspired by the immediate nationwide success of assorted cigarette brands such as Camel, Lucky Strike and Chesterfield cigarette companies, millions are spent on advertising and promotion to encourage smoking. Tobacco marketers featured healthy, vigorous, fun-loving people in their ads. Often these were celebrities from the fields of sports and entertainment, other times they portrayed actors portraying physicians, dentists or scientists. Some commercials touted concerns about weight gain; Some depicted the middle class comfort of home, vacation, entertainment, or the family pet.
COMING UP SHORT THIS MONTH.