"If you cannot tell the difference between divine intervention and random stupidity, then there is for all intents and purposes no divine intervention."
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In a rare admission of the challenges faced by McDonald's, CEO Chris Kempczinski revealed that the first quarterly sales miss in almost four years could be attributed to consumers earning less than $45,000 a year cutting back on their visits. The CEO acknowledged that the shift towards more affordable home-cooked meals had become a prevailing trend, particularly among lower-income consumers.

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